According to Global Market Insight, the furniture market size was over $545.78 billion in 2020, with a CAGR of 5.4% from 2021 to 2027. If you enjoy designing homes, working with the public, and building a profitable business profit, then a furniture store might be the right choice. To get started, you can learn how to start a furniture business by following this in-depth guide. We’ve put together 13 simple steps to build your furniture store. These steps will ensure you plan well, register your new business properly, and comply with the law.


Step 1. Understand the furniture industry market and trends

Driven factors

A recent report by Allied Market Research states that the global furniture market is forecasted to reach $800,596 million by the end of 2025. The market is driven by various factors such as:

  • An increase in disposable income
  • The growth of the real estate and hotel industry
  • Demand for high-end and luxury furniture from specific segments of consumers
  • An increase in multifunctional furniture, with facilities for extra storage as the number of small houses increases

Key market segments

The eCommerce segment will drive furniture sales, partly due to the use of online interactive room design software to design your interior while sitting at home.

  • In general, buildings that use much furniture include offices, laboratories, spas, restaurants, retail stores, libraries, bedrooms, camping, outdoors, and parks.
  • In commercial spaces, closed interiors help organize seating and document storage, maximizing space and aesthetics.

Have you felt that the furniture business idea is more feasible and straightforward? Now get ready to take the next step of how to open a furniture store.

Step 2. Identify the target market

Identify your niche

You need to decide clearly what kind of furniture you’re going to create. It can be office furniture, home furniture, or cabinets. Next, you can specify the materials you intend to use, such as upholstery, wood, or metal.

Define your target market

Next, you need to define specific target customers as residential, commercial, or resort areas. Also whether you are only selling locally or reaching a broader market.

Do a market analysis to assess your furniture needs

After identifying your target market, you can consider their distinctive characteristics and needs. Also, you compare with your competitors to find out what they don’t offer. It’s like filling a gap in the market.

Finally, you need to do a market analysis to determine the right pricing model for your target market and product.

Step 3. Make a business plan

Write an explanatory company description

If you want your furniture business to be successful, you must invest time in defining marketing strategies, managing the business, and developing financial and organizational projections. For starting a furniture business, you can write an explanatory Company description:

  • The type of furniture you produce
  • How you produce your products
  • Your difference from the competition
  • Your target customer
  • Your product line (the type of furniture you make, the materials you use, and how it benefits your customers)
  • Research on other furniture manufacturers and how your business responds to a need in the market

Sketch business model canvas

You can use Business Model Canvas templates to visualize relationships across your value chain, from internal employees to suppliers and customers. It’s a useful tool to ensure that you don’t forget any element of your business ecosystem.

Step 4. Estimate your budget

Know budget components

The cost of starting a furniture business can vary from business to business but includes the following items:

  • Cost of obtaining permits and licenses and complying with state and federal environmental and safety regulations
  • Cost of buying or renting your place of business
  • Cost of purchasing starter inventory
  • Cost of purchasing or renting equipment
  • Advertising and marketing expenses
  • Salary and benefits for your employees

Draft startup costs

You need to budget correctly for your startup, including startup costs and any debt you may incur. It helps you accurately forecast your profitability in the first year of business with tax breaks. In addition, this is important to make your business successful and makes communication with investors and banks easier.

Step 5. Register your business name and DBA

Choose a business name

When registering your business name, you should check the following databases:

  • Federal and state trademark
  • State business records
  • Web domain availability
  • Social media presence

Take a DBA

DBA is a fictitious trade name that allows business owners to operate under a recognizable name without registering an entirely new business. It stands for “doing business as,” which means the business owner is still legally responsible for the business or general partnership. Some retailers use a DBA as a public interface instead of their legally registered business name. However, here are 3 types of businesses that may require a DBA:

  • A single branch of a large business
  • Franchises
  • Sole proprietorships and general partnerships

Step 6. Form a legal entity

Choose your business type

Corporations, limited liability companies (LLCs), sole proprietorships, and partnerships are the most common business types. However, an LLC will save you from personal liability if your furniture store is sued. When you form an LLC, you must pay the state LLC costs.

Consult a CPA

The business structure you choose affects how you pay income taxes. You can consult a certified public accountant (CPA), business advisor, or attorney on how to start a furniture business legally. Alternatively, you might consider hiring an agent to register your LLC as they understand the process and can minimize waiting times. The cost usually includes a free year of registered agent service.

Step 7. Get tax registration

Decide business structure to calculate tax

Before opening a furniture store, you’ll need to register for federal and state taxes. Depending on your business structure, you’ll have different options for how taxes are calculated. For example, if you position yourself as an LLC, you can benefit from the same tax benefits as a small corporation (S-corp) with a small business.

Apply for tax

To apply for taxes, you’ll need to register an EIN. EIN is an employer identification number. It allows you to set up a business bank account to separate your finances from your business. You can receive your EIN for free by fax or mail when you register at the IRS website.

Step 8. Open a business bank account

Understand business account’s advantages

When business and personal accounts are mixed, your personal assets are at risk if your business is sued. A business account includes credit cards and other grants in the name of your business. It has quite a few benefits:

  • Receive higher credit limits and better interest rates than individual accounts
  • Make the tax return and accounting process easier
  • Build your company’s credit history — helpful in raising money and investing later

Find a trustworthy bank to open an account

You should consult your local reviews to find the best and most loan-friendly national banks for small businesses. For that, you should learn how to build your business credit.

Step 9. Apply for the necessary permits and licenses

Check necessary permits and licenses

If you don’t have the necessary permits and licenses, you could face hefty fines or even have your business closed. You need to visit the SBA’s reference for state permits or check with your town, city, or county clerk’s office. There are several state permits to operate a furniture store, for example:

  • A certificate of residence or CO: A document certifying that you meet all zoning laws, building codes, and government regulations
  • Furniture requirements regarding greenhouse gas emissions, formaldehyde from wood, toxic air pollutants from metal and wood coatings, and waste disposal

Get support from ASBA

You can get support from one of the local associations listed in the American Small Business Association’s directory of local business resources.

  • If you rent a place: It’s the landlord’s responsibility to apply for a CO. So, before signing a lease, you need to make sure that your landlord has a valid CO that applies to the furniture store business.
  • If you purchase or build a site: You’ll be responsible for obtaining a valid CO from the local government agency.

Step 10. Sign up for business insurance

What if I don’t buy business insurance?

Business insurance protects your company’s financial well-being in the event of a covered loss. Your business needs insurance to operate safely and legally.

Get started with basic coverage

If you’re unsure about the types of risks for different businesses, you can start with General Liablity Insurance and Workers’ Compensation Insurance. They’re the most popular coverage that small businesses need.

Step 11. Create a website for your furniture business

Do I need to create a website to sell furniture online?

After defining your brand, the next step is to create a website for your business. Some store owners may fear it’s out of their reach because they don’t have any experience in how to start an online furniture business. However, a business profile on LinkedIn or social media accounts like Instagram, Pinterest, and Facebook is not a substitute for your business website. Even if you don’t sell furniture online, you should have a high-quality website to showcase your work, update your project, your design process, and tips for shoppers.

Choose a friendly eCommerce platform

You don’t need to hire an in-house developer or web designer to create an engaging website. For example, popular eCommerce platforms like Magento, WordPress, Wix, and Shopify often come with beautiful themes and templates. In addition, all-in-one services like Magento eCommerce can create an essential website for you in the quickest time.

Step 12. Invest in a POS system

It’s not every day that your customers buy a bed. In general, the moment a customer buys furniture is usually an occasion. In addition, customers will return to your furniture store if they receive attentive service and show that you care about them. Therefore, you need to create a personalized shopping experience based on sales data obtained from both your physical store and online website. Remember, your returning customers will generate the highest income. Thus, a POS system for furniture and homeware can deliver a memorable buying journey with the following outstanding features:

  • On-hold orders: If your customer likes an item but wants to consult the family, they may want the item to be reserved for them. This feature saves an item for a customer and even sends an email with order information on hold.
  • Floor selling: Help your staff move flexibly to consult on-site for customers with flexible POS that runs on iPad
  • Loyalty program: Synchronize customer data and purchase history from online to offline and offer birthday promotions
  • Bonus points: Allow customers to use bonus points to increase sales
  • Gift cards: Increase brand recognition with a gift card or use store credit as a payment method or for cashback
  • Dropship: Allow your employees to manage this shipping method right on the POS screen

Step 13. Open your showroom

Find a suitable location

You can choose to rent out your storefront with a workshop and sell your furniture to new customers at the same time as developing your website. If you are going to open a physical store, find a space that fits your customers’ needs. However, if you only run an online business, you still need to find a location for your workshop. In addition, you may also need enough warehouse space for suppliers to transport, pick up, and drop off materials easily.

Whichever option you choose will affect the physical location of your business and the amount of money you need to start it. Thus, do not choose the location based on the most reasonable rent. Instead, choose the best location you can afford to display your furniture attractively and effectively to your customers.

Build your team

You’ll need to start building your team, including:

  • Showcase design team: Submit the plan as the building goes up
  • Marketing team: Start promoting your business 8 weeks before opening a furniture store
  • Purchasing team: Work with furniture manufacturers 6 months before the first orders are placed
  • Floor sales team: Available two weeks in advance before the store opens
  • Delivery team: Rent on-site or use a third-party delivery service

Arrange store layout and visual merchandising

Common types of marketing include advertising seasonal items such as holiday tableware, outdoor furniture in the summer, and office furniture in the fall. Updating visual merchandising constantly will help increase awareness, connect emotionally with customers, and increase your sales. A successful furniture store may not require unique furniture. On the contrary, you need to create a shopping experience and atmosphere that encourages customers to linger, experiment, and explore. Check out 15 retail window display ideas to drive in-store traffic in 2022 to inspire your furniture showroom display ideas.

Related questions

How much does it cost to start up a furniture business?

To start up a furniture business costs from $ 1 million to—20 million depending on the complexity and size of your furniture store and warehouse. Hard costs such as storefronts and showrooms, ongoing payroll costs (sales and delivery crews), inventory costs, and visual merchandising costs are unavoidable. For that, you can consider minimizing your software costs, like building a website using the Magento platform and using a free open-source POS for your brick-and-mortar store. From there, you can enjoy smooth data synchronization from this POS with your Magento website system.

Is building furniture profitable?

Yes, building furniture is profitable. You may wonder “How profitable is the furniture business?” The furniture industry has one of the smallest profit margins in the retail industry. The profit compared to wholesale is about 40%. Most furniture retailers have a net profit of 2% after operating expenses and salaries, bringing in more than $1 million in annual sales. As a business owner, you can enjoy an annual income of $150,000—300,000.

What are the daily store operations of a furniture store?

Managing a furniture retail includes the following tasks:

  • Review the new furniture collection and decide what items your store will sell next season
  • Place orders with furniture factories to fulfil customer orders or have them in stock for immediate delivery
  • Ensure all furniture displayed is clean and attractive
  • Design new displays for furniture collections
  • Provide a friendly environment for your shoppers, which may include snacks, coffee, or additional entertainment
  • Work with clients to find the right piece of furniture that fits their style and budget
  • Provide in-house consultations for clients looking to develop a unified design
  • Schedule furniture delivery to customers

What are some skills to build a successful furniture store?

There are 6 skills to build a successful furniture store:

  • Select and display beautiful and popular furniture
  • Provide impeccable customer service for every sale
  • Suggest attractive combinations of furniture, carpets, lighting, and other design elements for a more personalized experience
  • Train a friendly and knowledgeable salesperson ready to assist with the shopping experience
  • Establish a positive relationship with many furniture manufacturers
  • Maintain good profit margins using good business skills

How to market a furniture business?

To market a furniture business, you’ll need to do social media advertising using every available medium to promote your new business, like social marketing using Facebook, Pinterest, Instagram, and Podcasts. To dominate your local market, you’ll need to focus on attracting new customers to your showroom from day one. You should have more salespeople in the opening week so that no customer leaves without personal attention.

Final thoughts

We hope you understand how to start a furniture business and can take advantage of the ideas after reading this article. To build your own furniture store, you need to teach yourself to design and manufacture unique products, have a good eye for what your customers want, and tailor your design to their needs. However, besides being a skilled furniture designer and manufacturer, you also need to know how to manage the business to profit.

Leave a Reply